Forrest White

Questioner
DISC Type : c

Founder at Source Electric Services LLC

Deerfield Beach, Florida, United States

Overview

Forrest is a seasoned executive leader with C-suite experience as a CEO, COO, and CTO in the electrical and power generation industries. He is an expert in business expansion and succession planning, with a background as a retired State of California Certified Electrical Contractor. Colleagues describe him as professional, honest, and detail-oriented.

Beyond his corporate career, Forrest is a licensed private pilot, pointing to a significant interest in aviation. He also follows business and financial news through publications like The Wall Street Journal, indicating a keen interest in market dynamics and investment strategies.

Unique fact: He successfully managed a startup from its founding to the completion of 105, 000 service calls.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Business Expansion
He identifies as a business expansion strategist and has a proven track record of growing an electrical firm from startup to a significant scale.
Succession Planning
A core focus of his professional value proposition, highlighting his expertise in ensuring long-term business continuity and leadership transition.
Electrical Technology
His background as a CTO and a certified electrical contractor shows a deep, hands-on understanding of electrical systems and power distribution technology.

Media Appearances

Forrest has no verified media appearances

Work History

10-2018
Founder at Source Electric Services LLC
2011 - 2013
Chief Technology Officer (CTO) at Kure Energy
2005 - 2009
Chief Technology Officer (CTO) at Optimum Power Solutions
1985 - 2016
Chief Executive Officer (CEO) at Consumer Electric, Inc.

Education

Graduate from Lindsey Hopkins Technical Education College, Miami, FL
Graduate from Morris Marketing Group, Monterey Peninsula

More Information

Social Presence :

Prographics :

Exp : 35 Location : Deerfield Beach, Florida, United States Job Level : Leadership Designation : Founder at Source Electric Services LLC
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Insights For Selling To Forrest

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Forrest is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Forrest

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Forrest move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Forrest take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Forrest

Personality Compatibility


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