Francesca Floreani

Questioner
DISC Type : c

Art director & more at Art director freelance

Arezzo, Tuscany, Italy

Overview

Experienced freelance Senior Art Director with a demonstrated history in the marketing and advertising industry. She is skilled in digital strategy, creative development, and corporate communications, holding a Masters degree in Social Media Marketing.

She holds a specialized certification in Viral Marketing & Viral DNA from Ninja Marketing, highlighting an expertise in creating highly shareable campaigns.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Creative Development
As a freelance Senior Art Director, her core focus is on the creative development process for brands in the advertising space.
Social Media Marketing
Holds a Master's degree in Social Media Marketing and has prior experience as a Social Media & Art Director.
Viral Campaigning
Her education includes a specialization in 'Viral Marketing & Viral DNA', indicating a deep interest in creating highly engaging content.

Media Appearances

Francesca has no verified media appearances

Work History

10-2017
Art director & more at Art director freelance
10-2019
Senior Art Director freelance at Studio Astra
4-2018 - 10-2019
Social Media & Art Director at Corsari_agenzia social
1-2009 - 10-2017
art director at Factory Prime S.r.l.
12-2009
art director at OgilvyAction (Geometry Global)

Education

2017 - 2018
Master in Social Media Marketing from Ninja Marketing
2016 - 2016
Viral Marketing & Viral DNA from Ninja Marketing

More Information

Social Presence :

Prographics :

Exp : 17 Location : Arezzo, Tuscany, Italy Job Level : Mid-senior Designation : Art director & more at Art director freelance
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Francesca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Francesca take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Francesca

Personality Compatibility


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