Sara Panizzon

Researcher
DISC Type : Cs

Giornalista freelance at La Gazzetta del Gusto

Milan, Lombardy, Italy

Overview

Sara is a freelance journalist and digital communication specialist with extensive experience in both print and digital media. Registered with the Ordine dei Giornalisti, she excels in creating personalized content and communication strategies for businesses. People often describe her as professional, creative, empathetic, and reliable.

Her passion for travel and storytelling led her to found TripOrTrek Travel Magazine in 2012. Her work often focuses on cultural and sustainable tourism, wellness, and enogastronomy, exploring destinations from Southeast Asia to authentic, less-traveled parts of Italy.

She is the founder and editor of her own online publication, TripOrTrek Travel Magazine, which she established in 2012.

Personality Overview

Soft Communicator

ROI Seeker

Self-Disciplined

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Content Strategy
Helps businesses and professionals find their voice and communicate their value through quality content for blogs, social media, and newsletters.
Cultural Travel
As the founder of a travel magazine, she focuses on telling authentic stories about destinations, people, and traditions from Italy and around the world.
Food & Wine Journalism
Frequently writes about enogastronomy and hospitality, highlighting local flavors and culinary traditions as a key part of the travel experience.

Media Appearances

Sara Panizzon | La Gazzetta del Gusto. Featured in La Gazzetta del Gusto

See Now

Work History

6-2024
Giornalista freelance at La Gazzetta del Gusto
9-2023
Digital communication specialist at Fondazione Onda
11-2023
Giornalista freelance at VeraClasse
8-2012
Founder e Travel Editor at TripOrTrek Travel Magazine
6-2021 - 1-2024
Giornalista freelance at Edizioni Madre Srl

Education

Education details unavailable from Italian Travel Press
giornalista pubblicista from Ordine dei Giornalisti del Veneto

More Information

Social Presence :

Prographics :

Exp : 13 Location : Milan, Lombardy, Italy Job Level : Junior Designation : Giornalista freelance at La Gazzetta del Gusto
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sara take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sara

Personality Compatibility


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