Francesca is a Senior SEO Manager with extensive experience in competitive industries like gaming and affiliate marketing. She excels at driving measurable growth through data-led, holistic SEO and digital marketing strategies. She holds a B. Communications degree from the University of Malta and is certified in GA4 for SEO.
She was part of a team that won a UK Search Award for "Best Use of Search Gaming Large, " highlighting her success.
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Experience
9 Years
Current Role
SEO & ASO Manager
Job Level
Middle
Location
Malta
Personality Overview
How Francesca shows up
Objective Thinker
ROI Driven
Information Seeker
They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.
Priorities
Topics Francesca cares about
Holistic SEO
Her profile emphasizes a proven ability to drive growth using data-led, holistic search engine optimization strategies.
Gaming & Affiliate SEO
Has deep expertise in the competitive gaming and affiliate marketing sectors from her leadership roles at William Hill, BOYLE Sports, and Acroud.
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Career
Work history
7-2025
SEO & ASO Manager
BOYLE Sports
2-2022 - 6-2025
Senior SEO Manager
Affiliate Marketing
6-2020 - 1-2022
SEO Team Lead / SEO Manager - William Hill International
William Hill International
9-2019 - 5-2020
SEO Specialist - William Hill International
William Hill International
12-2018 - 8-2019
SEO Manager - (Acroud - ex. Highlight Media Group)
Acroud
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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