Francesca Soler

Critic
DISC Type : C

SEO & ASO Manager at BOYLE Sports

Malta

Overview

Francesca is a Senior SEO Manager with extensive experience in competitive industries like gaming and affiliate marketing. She excels at driving measurable growth through data-led, holistic SEO and digital marketing strategies. She holds a B. Communications degree from the University of Malta and is certified in GA4 for SEO.

She was part of a team that won a UK Search Award for "Best Use of Search Gaming Large, " highlighting her success.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Holistic SEO
Her profile emphasizes a proven ability to drive growth using data-led, holistic search engine optimization strategies.
Gaming & Affiliate SEO
Has deep expertise in the competitive gaming and affiliate marketing sectors from her leadership roles at William Hill, BOYLE Sports, and Acroud.
App Store Optimization
Her role as SEO & ASO Manager at BOYLE Sports indicates direct experience in optimizing mobile applications for visibility and downloads.

Media Appearances

Francesca has no verified media appearances

Work History

7-2025
SEO & ASO Manager at BOYLE Sports
2-2022 - 6-2025
Senior SEO Manager at Affiliate Marketing
6-2020 - 1-2022
SEO Team Lead / SEO Manager - William Hill International at William Hill International
9-2019 - 5-2020
SEO Specialist - William Hill International at William Hill International
12-2018 - 8-2019
SEO Manager - (Acroud - ex. Highlight Media Group) at Acroud

Education

2011 - 2014
B.Communications with English from L-Università ta' Malta (University of Malta)
Education details unavailable from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 9 Location : Malta Job Level : Middle Designation : SEO & ASO Manager at BOYLE Sports
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Francesca

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Francesca take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Francesca

Personality Compatibility


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