Shitij Bhardwaj

Questioner
DISC Type : c

Product Marketing Manager at Signzy

North Delhi, Delhi, India

Overview

Shitij is a B2B SaaS Product Marketing Manager with four years of experience at companies like Signzy. He focuses on turning products into resonant stories by building messaging frameworks, orchestrating GTM launches, and creating sales enablement tools. He holds a Certified Product Manager (CPM) certification.

His freelance marketing work for "jim Corbett Pro" suggests a personal interest in topics related to nature, wildlife, or eco-tourism, likely connected to the famous national park in India.

At a previous role, he increased product adoption by 55% and grew the SME user base by 20, 000 in seven months.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI in SEO
He frequently posts about the shift to Answer Engine Optimization (AEO) and how AI snippets are changing product visibility and organic clicks for businesses.
Product Positioning
He believes strong, consistent product positioning and brand narrative are the foundation for being discoverable by new AI search tools, viewing it as a core strategic issue.
B2B Messaging
Emphasizes crafting customer-centric messaging that pivots from product features to the value for the customer, ensuring content addresses "What's in it for them? "

Media Appearances

Shitij has no verified media appearances

Work History

4-2025
Product Marketing Manager at Signzy
4-2024 - 5-2025
Associate Product Marketing Manager at Signzy
9-2022 - 4-2024
Associate Product Marketing Manager at Crediwatch
6-2021 - 7-2022
Associate Product Marketing Manager at KYC Hub
2-2019 - 1-2021
Freelance Marketing at jim Corbett Pro

Education

2020 - 2022
Master of Business Administration - MBA from Bharati Vidyapeeth University Institute of Management and Research (BVIMR)
2016 - 2020
Bachelor of Technology - BTech from Galgotias University

More Information

Social Presence :

Prographics :

Exp : 4 Location : North Delhi, Delhi, India Job Level : Middle Designation : Product Marketing Manager at Signzy
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Insights For Selling To Shitij

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shitij is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shitij

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shitij move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shitij take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shitij

Personality Compatibility


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