Francesco Lipuma

Evaluator
DISC Type : dsc

Gérant principal at CAFENGO DELITA EURL

Nice, Provence-Alpes-Côte d'Azur, France

Overview

Francesco Lipuma is the Principal Manager of CAFENGO DELITA EURL, specializing in the distribution of Italian coffee and food products. He excels at forging strategic partnerships with major retailers like Carrefour and Monoprix to launch innovative concepts, such as dedicated gluten-free sections and new snacking options.

Outside of his professional life, Francesco is a proud father who publicly celebrates his daughters achievements. His work is deeply intertwined with his passion for Italian culture and gastronomy, evident in his promotion of authentic products like Pinsa and Prosecco.

He successfully created the largest gluten-free retail space within Carrefour France at their Monaco location.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Retail Partnerships
He focuses on creating "WIN to WIN" collaborations with major retailers like Monoprix and Carrefour to develop new in-store concepts and expand product placement.
Food Innovation
He actively introduces new products to the French market, such as Pinsa, to boost categories like snacking and aperitifs in large supermarket chains.
Gluten-Free Market
He is proud of developing extensive gluten-free sections in stores, viewing it as a response to a genuine consumer need rather than a passing trend.

Media Appearances

Francesco has no verified media appearances

Work History

1-2021
Gérant principal at CAFENGO DELITA EURL

Education

Francesco has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Nice, Provence-Alpes-Côte d'Azur, France Job Level : N/A Designation : Gérant principal at CAFENGO DELITA EURL
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Insights For Selling To Francesco

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesco is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Francesco

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Francesco move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Francesco take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Francesco

Personality Compatibility


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