Francesco Piras

Sharpshooter
DISC Type : CD

Blockchain Advisor at Tradelite Solutions

Cagliari, Sardinia, Italy

Overview

Francesco Piras is the Co-Founder and CEO of BrightNode, a Swiss Web3 consulting firm specializing in tokenization. With over 25 years of experience, he has supported more than 200 blockchain projects in raising over $500 million. He holds a blockchain certification from MIT and is described by peers as a professional, reliable, and innovative pioneer.

He co-founded Uniscrow, a venture focused on creating secure, code-based digital escrow accounts using blockchain smart contracts, eliminating the need for traditional intermediaries.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

RWA Tokenization
His recent commentary focuses on the tokenization of real estate in the Middle East, global equities, and the European Central Bank's acceptance of DLT-based securities.
Institutional DeFi
He follows the convergence of traditional finance and DeFi, highlighting major players like BlackRock entering the space through tokenized funds.
Web3 Business Models
As a consultant and advisor to over 200 projects, he focuses on building sustainable business models for startups entering the Web3 space.

Media Appearances

Francesco has no verified media appearances

Work History

3-2022 - 3-2025
Blockchain Advisor at Tradelite Solutions
2-2022 - 3-2025
Blockchain Advisor at FIDES Loyalty
11-2020 - 7-2024
Co-Founder at Uniscrow
7-2020 - 3-2021
Mentor @ Blockpool EU project at Frankfurt School Blockchain Center
10-2018 - 2-2022
Marketing Manager at Monetum

Education

2018 - 2018
Blockchain Technologies: Business Innovation and Application from MIT Sloan School of Management
High Qualification from Università Cattolica del Sacro Cuore

More Information

Social Presence :

Prographics :

Exp : 16 Location : Cagliari, Sardinia, Italy Job Level : Leadership Designation : Blockchain Advisor at Tradelite Solutions
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Insights For Selling To Francesco

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesco is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Francesco

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Francesco move?

  • If convinced, they can reach decisions quite fast.
  • Can Francesco take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Francesco

Personality Compatibility


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