Francis Abeywardane

Visionary
DISC Type : Ds

Vice President - Digital Marketing + Advisor at Casper

Atlanta Metropolitan Area, United States

Overview

Francis has no verified overview

Personality Overview

Direct & Assertive

Early Adopter

Objective Evaluator

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Francis has no verified topics they care about

Media Appearances

Francis has no verified media appearances

Work History

9-2023
Vice President - Digital Marketing + Advisor at Casper
1-2020
EXECUTIVE VICE PRESIDENT DIGITAL MARKETING & E-COMMERCE + CONSULTANT at Healthy Lifestyle Brands, LLC
VICE PRESIDENT ECOMMERCE SALES & MARKETING (COMVEST PARTNERS PRIVATE EQUITY + JERRY LEVIN PE) at Lasko Products (CPG)
CMO & CHIEF ECOMMERCE OFFICER (BELNICK INC., STERLING PRIVATE EQUITY) at Belnick
SENIOR DIRECTOR ECOMMERCE at Serta Simmons Bedding, LLC (Bedding & Furniture)

Education

2000 - 2003
MBA from Lewis University
Executive Program from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 6 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : Vice President - Digital Marketing + Advisor at Casper
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Insights For Selling To Francis

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francis is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Francis

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Francis move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Francis take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Francis

Personality Compatibility


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