Francisco Soto in

Francisco Soto

Activist · DISC type Cd
Co-founder and CEO at Xocolab Oy
📍 Helsinki, Uusimaa, Finland

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Co-founder and CEO
Job Level
Leadership
Location
Helsinki, Uusimaa, Finland
Personality Overview

How Francisco shows up

Observative
Perfectionist
Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Francisco cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2019
Co-founder and CEO
Xocolab Oy
5-2018 - 11-2018
International Trainee, Major Projects Quality
KONE Corporation
1-2011 - 8-2016
Hospitality & Restaurant Roles (part-time while studying)
Michelin-starred restaurants & upscale hotels, Finland | 2011 – 2016
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2016 - 2020
Master’s Degree
Hanken School of Economics
2011 - 2015
Bachelor’s Degree
Metropolia University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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