Franco Gussalli Beretta
Login to view DISC.Franco Gussalli Beretta is the President and CEO of Beretta, representing the 15th generation of his family to lead the world’s oldest firearms manufacturer. A Political Science graduate from Urbino University, he has held diverse roles within the family business since 1989, demonstrating a deep, lifelong commitment to the companys legacy and success.
Outside of his corporate responsibilities, he is a passionate hunter and a collector of contemporary art. He shows a strong connection to his roots in the Val Trompia region, actively promoting its local history, culture, and natural beauty. He also values the tradition of working alongside his brother, Pietro.
His family has continuously led the Beretta firearm manufacturing business since its founding in 1526.
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