Frank Bartlett

Observer
DISC Type : ic

Sales Director at Cawston Press

Windsor, England, United Kingdom

Overview

Frank Bartlett is a commercially astute FMCG professional and the Sales Director at Cawston Press. With a track record in senior sales and marketing at companies like Weight Watchers and AB World Foods, he excels in revenue generation and category management. He holds a Bachelors Degree from Cardiff University.

Frank shows a keen interest in industry-wide initiatives, including attending events for the charity GroceryAid. He is passionate about consumer trends, particularly the shift towards higher quality, healthier soft drinks as people become more discerning about ingredients and reduce alcohol consumption.

Unique fact: He was selected to create and establish the entire Trade Marketing department from scratch at Allied Bakeries.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Building Sales Teams
He has focused on building talent, diversity, and inclusion within the Cawston Press sales team, viewing recruitment partners as an extension of his own team.
E-commerce Growth
He has a stated ambition to make Amazon UK one of Cawston Press's biggest customers, focusing on data-led decisions to accelerate growth on the platform.
FMCG Brand Strategy
His career has been dedicated to growing major food and beverage brands. He has overseen large-scale, creative marketing campaigns for Cawston Press.

Media Appearances

Cawston Press appoints Frank Bartlett UK sales director. Featured in The Grocer

See Now

Work History

2-2017
Sales Director at Cawston Press
5-2015 - 10-2016
Sales Director at Metcalfe's®
9-2011 - 8-2014
Sales Director - Licensed Foods at Weight Watchers
7-2007 - 9-2011
Business Unit Controller - Head of Partnership at AB World Foods Ltd
8-2005 - 6-2007
Head of Trade Marketing at Allied Bakeries

Education

Four A levels from BURNHAM GRAMMAR SCHOOL
Bachelor's Degree from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 23 Location : Windsor, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at Cawston Press
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Frank

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They like to analyze well and then make their decisions.
  • Can Frank take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Frank

Personality Compatibility


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