Heidi Normanton

Enthusiast
DISC Type : i

Founder at Heylo

Pudsey, England, United Kingdom

Overview

Heidi Normanton is the Founder of Heylo, a low-carb and keto food brand she established after being made redundant during the pandemic. Leveraging her PhD from The University of Edinburgh and prior experience as a Sales Director, she is disrupting the wellness industry by creating healthy, great-tasting alternatives to everyday foods.

Heidis passion for wellness stems from her personal journey with yo-yo dieting, which led her to adopt a low-carb lifestyle. A self-described "glass half full kinda girl, " she is a determined team player who loves new ideas and is passionate about helping people, particularly women, regain control of their health.

Unique fact: Heidi once appeared on the business-themed reality TV show "The Apprentice".

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Food Freedom
Her company's mission is to help people find "food freedom" and enjoy food without restriction, a core theme in her messaging.
Low-Carb Lifestyle
Founded her company based on her personal success with a low-carb and keto diet, which she believes changed her life and improved her wellbeing.
Female Entrepreneurship
She started her own company after being made redundant and is on a mission to help women feel better about themselves through her products and platform.

Media Appearances

Heidi has no verified media appearances

Work History

4-2022
Founder at Heylo
11-2020 - 3-2022
Founder at WE ARE LOW CARB
7-2019 - 6-2020
Sales Director at Trendsetter International
4-2016 - 6-2019
Head of International Sales and Marketing at British Ceramic Tile
7-2013 - 4-2016
International Marketing Manager at British Ceramic Tile

Education

2003 - 2007
Doctor of Philosophy - PhD from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 14 Location : Pudsey, England, United Kingdom Job Level : Leadership Designation : Founder at Heylo
URL has been copied!

Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Heidi

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Heidi take some risk or not?

  • They can take some low-probability risks if needed.

You And Heidi

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.