Heidi Normanton in

Heidi Normanton

Enthusiast · DISC type i
Founder at Heylo
📍 Pudsey, England, United Kingdom

Heidi Normanton is the Founder of Heylo, a low-carb and keto food brand she established after being made redundant during the pandemic. Leveraging her PhD from The University of Edinburgh and prior experience as a Sales Director, she is disrupting the wellness industry by creating healthy, great-tasting alternatives to everyday foods.

Heidis passion for wellness stems from her personal journey with yo-yo dieting, which led her to adopt a low-carb lifestyle. A self-described "glass half full kinda girl, " she is a determined team player who loves new ideas and is passionate about helping people, particularly women, regain control of their health.

Unique fact: Heidi once appeared on the business-themed reality TV show "The Apprentice".

Read the full overview →
Experience
14 Years
Current Role
Founder
Job Level
Leadership
Location
Pudsey, England, United Kingdom
Personality Overview

How Heidi shows up

Non-Confrontational
Story Driven
Consensus Focused

They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Heidi cares about

Food Freedom
Her company's mission is to help people find "food freedom" and enjoy food without restriction, a core theme in her messaging.
Low-Carb Lifestyle
Founded her company based on her personal success with a low-carb and keto diet, which she believes changed her life and improved her wellbeing.
+5 more topics Login to view topics
Career

Work history

4-2022
Founder
Heylo
11-2020 - 3-2022
Founder
WE ARE LOW CARB
7-2019 - 6-2020
Sales Director
Trendsetter International
4-2016 - 6-2019
Head of International Sales and Marketing
British Ceramic Tile
7-2013 - 4-2016
International Marketing Manager
British Ceramic Tile
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2007
Doctor of Philosophy - PhD
The University of Edinburgh
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Heidi. Free, 10 seconds.