Heidi Normanton in

Heidi Normanton

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Founder at Heylo
📍 Pudsey, England, United Kingdom

Heidi Normanton is the Founder of Heylo, a low-carb and keto food brand she established after being made redundant during the pandemic. Leveraging her PhD from The University of Edinburgh and prior experience as a Sales Director, she is disrupting the wellness industry by creating healthy, great-tasting alternatives to everyday foods.

Heidis passion for wellness stems from her personal journey with yo-yo dieting, which led her to adopt a low-carb lifestyle. A self-described "glass half full kinda girl, " she is a determined team player who loves new ideas and is passionate about helping people, particularly women, regain control of their health.

Unique fact: Heidi once appeared on the business-themed reality TV show "The Apprentice".

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Experience
14 Years
Current Role
Founder
Job Level
Leadership
Location
Pudsey, England, United Kingdom
Personality Overview

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Priorities

Topics Heidi cares about

Food Freedom
Her company's mission is to help people find "food freedom" and enjoy food without restriction, a core theme in her messaging.
Low-Carb Lifestyle
Founded her company based on her personal success with a low-carb and keto diet, which she believes changed her life and improved her wellbeing.
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Career

Work history

4-2022
Founder
Heylo
11-2020 - 3-2022
Founder
WE ARE LOW CARB
7-2019 - 6-2020
Sales Director
Trendsetter International
4-2016 - 6-2019
Head of International Sales and Marketing
British Ceramic Tile
7-2013 - 4-2016
International Marketing Manager
British Ceramic Tile
In the press

Media appearances

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Education
2003 - 2007
Doctor of Philosophy - PhD
The University of Edinburgh
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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