Frank Grimaldi Jr

Initiator
DISC Type : Di

CEO/Founder at Vitruvian Advisory

Naples, Florida, United States

Overview

Frank Grimaldi Jr. is an accomplished medical and sales education executive with over 20 years of experience in the healthcare and medical device industries. As the CEO and Founder of Vitruvian Advisory, he leverages his background as a Physician Assistant to educate orthopedic surgeons and sales teams. Colleagues describe him as a dedicated and professional natural educator.

Originally educated in South Florida, Frank attended both Miami Dade College and Nova Southeastern University. This region is home to several major professional sports franchises, suggesting a potential interest in the local teams.

He is the co-inventor of a patented "Suction Swab For Surgical Use," a device designed to dry osteochondral defects during surgery.

Personality Overview

Confident

Risk-Accepting

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Medical Device Education
His entire career, including his current consultancy, focuses on designing and implementing education programs for medical device products for both surgeons and sales teams.
Orthopedic Surgery
He specializes in educating surgeons on products and procedures related to knee, shoulder, hip, sports medicine, and arthroplasty.
Sales Team Enablement
A core part of his past roles involved developing programs to train sales teams to act as effective clinical consultants to healthcare professionals.

Media Appearances

Frank has no verified media appearances

Work History

3-2024
CEO/Founder at Vitruvian Advisory
5-2021 - 3-2024
Senior Manager, Sales Education at Anika
3-2017 - 5-2020
Senior Clinical Specialist / Medical Education / Sports Medicine & Arthroplasty at Arthrex
1-2016 - 3-2017
Clinical Specialist/Medical Education/Sports Medicine, Arthroplasty and Biologics at Arthrex
3-2014 - 1-2016
Clinical Specialist/Medical Education/Distal Extremities, Orthopaedic Trauma and Biologics at Arthrex

Education

MMS from Nova Southeastern University
AS from Miami Dade College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Naples, Florida, United States Job Level : N/A Designation : CEO/Founder at Vitruvian Advisory
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Frank

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Frank take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Frank

Personality Compatibility


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