Frank Van der Woude

Inquirer
DISC Type : cd

CEO at Axelio

The Randstad, Netherlands

Overview

Frank is a hands-on CEO at Axelio with over 25 years of international experience in B2B software and SaaS companies. An energetic, results-driven leader with a strong sales and marketing focus, he specializes in strategy execution, accelerated growth, and private equity stakeholder management. He is a graduate of the University of Amsterdam.

Outside of his executive roles, Frank is passionate about building bridges between organizations and people from different cultural backgrounds, stemming from his experience living and working in several countries. His personal interests include running, fitness, and golf. He believes experience must be paired with agility and an eagerness to learn.

He operates concurrently as a corporate executive, entrepreneur, and private equity investor, holding multiple senior roles at once.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Microsoft Ecosystem
As CEO of Axelio, he leads a group of Microsoft partners, focusing on unifying specialists to provide a complete range of digital transformation solutions.
Strategic Acquisitions
Actively pursues a "buy and build" strategy, acquiring specialized Microsoft partners like iqbs and Newminds to broaden Axelio's service offerings and market position.
Value-Driven AI
Believes technology alone is insufficient, emphasizing that AI's true value is unlocked only when connected with deep industry knowledge, people, and business processes.

Media Appearances

Frank has no verified media appearances

Work History

9-2021
CEO at Axelio
12-2019
Operating Partner at 5CS Capital Partners
4-2017 - 7-2018
Managing Director SAS Institute B.V. at SAS
2-2017 - 1-2021
Member of Advisory Board at VIBES.technology
1-2013 - 4-2017
Chief Executive Officer at Twinfield

Education

1985 - 1992
drs. from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 32 Location : The Randstad, Netherlands Job Level : Leadership Designation : CEO at Axelio
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Frank

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Frank take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Frank

Personality Compatibility


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