Sarah Palmer

Observer
DISC Type : ci

Group Executive Telecommunications at Ventia

Australia

Overview

Sarah Palmer is the Group Executive for Telecommunications at Ventia, leading operations across Australia and New Zealand. With over 20 years of experience in technology and telecom, she has held senior roles at Telecon in Canada, Boldyn Networks, Telstra, and NBN Co. She is a graduate of Harvard Business Schools Advanced Management Program and the University of Sydney.

Sarah is passionate about investing in female leadership, drawing from her experience as an alumna of McKinsey’s Accelerating Women’s Excellence program. She actively supports collaboration and innovation within her field, championing projects that deliver significant infrastructure upgrades and drive the development of next-generation digital services.

She holds a degree in Japanese language and economics from The University of Sydney.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Digital Infrastructure
Her career focus has been on delivering major digital infrastructure deals globally and she frequently posts about its importance for Australia's future.
Women in Leadership
As an alumna of McKinsey's AWE program, she has publicly expressed her admiration for brilliant female leaders and the importance of investing in women.
Engineering Excellence
She has publicly praised the high level of collaboration and engineering excellence in delivering significant infrastructure upgrades for safe and efficient operations.

Media Appearances

Earlier this week, we introduced Sarah Palmer as our new Group Executive Telecommunications at Ventia. Featured in Instagram

See Now

Introducing Sarah Palmer as new Group Executive Telecommunications at Ventia. Featured in Instagram

See Now

Work History

10-2025
Group Executive Telecommunications at Ventia
1-2024 - 10-2025
Executive Vice President at Telecon
7-2022 - 2-2024
Global Vice President Digital Infrastructure at Boldyn Networks
7-2022 - 4-2023
Interim Chief Executive Officer, BAI Canada at Boldyn Networks
11-2020 - 6-2022
Vice President Digital Infrastructure, BAI Canada at Boldyn Networks

Education

Advanced Management from Harvard Business School
Economics from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 25 Location : Australia Job Level : N/A Designation : Group Executive Telecommunications at Ventia
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sarah

Personality Compatibility


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