Frank Weijers

Questioner
DISC Type : c

Teamleider Licensing & Sales at KRO-NCRV

The Randstad, Netherlands

Overview

Frank Weijers is a senior professional with over 20 years of experience in the Dutch public broadcasting sector, currently serving as the Team Leader for Licensing & Sales at KRO-NCRV. His expertise lies in rights management, international sales of TV formats, and developing monetization strategies within media law frameworks.

Franks career began in the music industry with roles in product and marketing management at EMI and Arcade Music, reflecting a foundational passion for media and entertainment. He is a vocal supporter of public broadcasting, actively protesting against budget cuts, and is dedicated to preserving important media archives for the future.

He once located and archived a legendary, 50-year-old ABBA television special, ensuring its preservation.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Public Broadcasting
With over 20 years in the sector, he is an advocate for its funding and cultural value, recently protesting significant budget cuts.
Media Licensing
His core responsibility at KRO-NCRV involves managing licensing rights and developing sales strategies for TV programs, formats, and fragments.
International Format Sales
He has a proven history of driving the worldwide growth of Dutch TV formats, most notably the long-running program "Spoorloos".

Media Appearances

Frank has no verified media appearances

Work History

1-2014
Teamleider Licensing & Sales at KRO-NCRV
6-2003 - 12-2013
Teamleider Business Affairs at KRO
10-2000 - 5-2003
Account Manager at The Box - Music Television You Control
11-1998 - 9-2000
Product Manager at EMI Music
2-1996 - 10-1998
Jr. Product Manager at Arcade Music

Education

5-2008 - 10-2008
Education details unavailable from Leergang Actueel Mediarecht
9-1990 - 6-1995
Bachelor from Fontys Hogeschool Eindhoven

More Information

Social Presence :

Prographics :

Exp : 29 Location : The Randstad, Netherlands Job Level : N/A Designation : Teamleider Licensing & Sales at KRO-NCRV
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Frank

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Frank take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Frank

Personality Compatibility


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