Frankie Golding

Enigma
DISC Type : idc

Journalist and Producer at BBC

United Kingdom

Overview

Frankie has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Frankie has no verified topics they care about

Media Appearances

Frankie has no verified media appearances

Work History

3-2025
Journalist and Producer at BBC
3-2024 - 3-2025
Multimedia Journalist at Channel 103
6-2022 - 3-2024
Multimedia News and Sport Reporter at Hits Radio
1-2022 - 6-2022
Digital News Journalist at Hits Radio
11-2021 - 1-2022
Content Journalist / Intern at LADbible Group

Education

Bachelor's degree from The University of Manchester
Media Law from NCTJ

More Information

Social Presence :

Prographics :

Exp : 4 Location : United Kingdom Job Level : N/A Designation : Journalist and Producer at BBC
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Insights For Selling To Frankie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frankie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Frankie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Frankie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Frankie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Frankie

Personality Compatibility


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