Frazer Watson

Galvanizer
DISC Type : Id

Regional Sales Manager at FMH Conveyors

United Kingdom

Overview

Frazer is a multifaceted sales leader with over 20 years of experience in the retail and logistics technology sectors, specializing in warehouse automation, robotics, and GTM strategy. Currently a Regional Sales Manager at FMH Conveyors, he has a proven track record in senior roles, including VP at Rainbow Dynamics. Colleagues describe him as exceptionally professional.

Outside of his direct sales roles, Frazer is a thought leader in the logistics industry, having authored articles on the impact of autonomous mobile robots. He uses an engaging and humorous communication style in his professional networking, particularly for industry events, to build rapport and stand out.

He has publicly commented on the UKs labor shortage in warehousing, advocating for mobile robotics as a key solution.

Personality Overview

Self-Assured

Pragmatic

Persuader

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Warehouse Automation
His entire career is focused on warehouse automation and robotics, holding senior roles at companies like Invar Systems, Rainbow Dynamics, and FMH Conveyors.
Autonomous Mobile Robots
He has authored articles on Autonomous Mobile Robots (AMRs), positioning them as a cost-effective and flexible solution for modern logistics operations.
Logistics Labor Shortage
He has publicly addressed the skills shortage in UK warehousing, advocating for technology and automation as a critical solution to the challenge.

Media Appearances

Frazer has no verified media appearances

Work History

10-2025
Regional Sales Manager at FMH Conveyors
8-2024 - 5-2025
Global Vice President at Rainbow Dynamics
8-2019 - 3-2021
Head Of Europe at Invar Systems Ltd
2-2017 - 8-2019
Country Manager at EDG (Eastern Data Group)
9-2014 - 12-2016
Sales Manager at Valassis

Education

1981 - 1984
Education details unavailable from Biddulph High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Middle Designation : Regional Sales Manager at FMH Conveyors
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Insights For Selling To Frazer

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frazer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Frazer

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Frazer move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Frazer take some risk or not?

  • If necessary, they will be ready to take risks.

You And Frazer

Personality Compatibility


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