Fred Ball

Inspirer
DISC Type : id

Board Member at Axonius

Saratoga, California, United States

Overview

Fred Ball is an experienced CFO and strategic advisor serving on the boards of companies like Axonius, Intercom, and Contentful. He specializes in finance, M&A, and accounting, leveraging his experience from roles at Marketo and Upland Software. He holds a Bachelor of Science from Virginia Tech.


He has successfully executed two public offerings, including leading the cloud software company Marketo through its successful IPO.

Personality Overview

Decisive

Charming & Persuasive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Corporate Governance
Serves as a board member and audit committee chair for multiple technology companies, including Advanced Energy and Contentful, demonstrating deep involvement in corporate oversight.
SaaS Finance
His CFO experience at Marketo and board roles at SaaS companies like Intercom and Contentful highlight his expertise in software-as-a-service financial strategy and growth.
M&A Execution
Has deep experience with M&A and business development from his background as a public company CFO and as a current board member advising growth-stage companies.

Media Appearances

Fred Ball Joins Axonius Board of Directors to Drive Financial and Global Expansion. Featured in Yahoo Finance

See Now

Work History

3-2025
Board Member at Axonius
6-2022
Board Member at Alchemer
2-2021
Board Member at Contentful
8-2008
Board Member at Advanced Energy
11-2021 - 12-2023
Board Member at Intercom

Education

1980 - 1984
Bachelor of Science (BS) from Virginia Tech
1976 - 1980
Education details unavailable from Bishop O'Connell

More Information

Social Presence :

Prographics :

Exp : N/A Location : Saratoga, California, United States Job Level : N/A Designation : Board Member at Axonius
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Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Fred

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Fred take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Fred

Personality Compatibility


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