Fred Becker

Initiator
DISC Type : Di

VP, Marketing & Innovation at EquityMultiple

Portland, Oregon Metropolitan Area, United States

Overview

Fred has no verified overview

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Fred has no verified topics they care about

Media Appearances

Fred has no verified media appearances

Work History

3-2025
VP, Marketing & Innovation at EquityMultiple
3-2022 - 3-2025
Director, Growth Marketing at EquityMultiple
2-2021 - 3-2022
Associate Director, Growth Marketing at EquityMultiple
6-2020 - 2-2021
Director of Client Strategy at HexaGroup
10-2018 - 5-2020
Senior Marketing Consultant & Project Manager at HexaGroup

Education

2009 - 2012
Bachelor of Arts - BA from The University of Texas at Austin
2015 - 2017
Master of Business Administration (MBA) from University of Houston, C.T. Bauer College of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Portland, Oregon Metropolitan Area, United States Job Level : Senior Designation : VP, Marketing & Innovation at EquityMultiple
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Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Fred

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Fred take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Fred

Personality Compatibility


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