Fred Mannerfelt

Commander
DISC Type : D

Certified Life Coach at Freelance

Greater Stockholm Metropolitan Area, Sweden

Overview

Fred is a seasoned executive with over 20 years of experience building and leading premium brands in the automotive and marine sectors. After founding Scandinavia’s top luxury dealership for brands like Aston Martin and Rolls-Royce, he now leads global sales for leisure vessels at electric boat manufacturer Candela, driving the transition to sustainable marine technology.

Outside of his corporate roles, Fred is a Certified Life Coach, helping individuals improve their clarity, communication, and relationships. His passion for design is rooted in his familys history, as his relatives run the renowned Mannerfelt Design Team, a well-known name in the automotive and nautical design industry.

Unique fact: He comes from a family of prominent automotive and boat designers, making his career a continuation of a multi-generational passion.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Electric Marine Technology
Leads global sales for Candela's revolutionary electric hydrofoil boats and frequently speaks on the future of electric boating at industry events.
Luxury Brand Building
Spent over 20 years founding and leading Callisma, establishing it as the premier dealership for iconic brands like Aston Martin, Rolls-Royce, and Riva in the Nordics.
Personal Development
Works as a Certified Life Coach, focusing on helping people build stronger relationships through self-awareness and honest communication.

Media Appearances

Fred has no verified media appearances

Work History

6-2025
Certified Life Coach at Freelance
8-2024 - 1-2026
Global Sales Director Leisure II Global Dealer Development Leisure at Candela
6-2023 - 2-2025
Car Consultant at Bonhams
2019 - 8-2022
Partner at Dreamline Yacht Sweden
10-2016 - 2-2020
CEO at Rolls Royce Motorcars Stockholm

Education

9-2024 - 9-2025
Certified Life Coach from Yrkesutbildningar
Education details unavailable from IIU

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : N/A Designation : Certified Life Coach at Freelance
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Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fred

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fred take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fred

Personality Compatibility


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