Frederic Lardinois

Questioner
DISC Type : c

Senior Editor, AI at The New Stack

Portland, Oregon, United States

Overview

Frederic Lardinois is a veteran technology journalist, now serving as the Senior Editor for AI at The New Stack. Previously a long-time editor at TechCrunch, he specializes in covering enterprise software, cloud computing, developer tools, and the impact of artificial intelligence on the industry.

Frederic is a frequent conference moderator at technology events around the world, where he interviews industry leaders. Originally from Germany, he is now based in Portland, Oregon.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Software
His current role as Senior Editor for AI at The New Stack is dedicated to covering how AI, LLMs, and agents are reshaping software development.
Cloud & Kubernetes
He has covered the rise of the cloud and Kubernetes for years, analyzing major platforms and how enterprises use them to build and scale applications.
Developer-Focused Startups
He has a long-stated interest in covering startups that build tools and platforms specifically for the software developer community.

Media Appearances

Frederic Lardinois, Author at TechCrunch. Featured in TechCrunch

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Frederic Lardinois, Author at The New Stack. Featured in The New Stack

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Frederic Lardinois's Profile | The New Stack Journalist - Muck Rack. Featured in Muck Rack

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Work History

3-2025
Senior Editor, AI at The New Stack
4-2012 - 3-2025
Senior Enterprise Editor at TechCrunch
1-2011 - 4-2012
Founder at SiliconFilter
2008 - 1-2011
Writer at ReadWriteWeb

Education

Frederic has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Portland, Oregon, United States Job Level : N/A Designation : Senior Editor, AI at The New Stack
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Insights For Selling To Frederic

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederic is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Frederic

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Frederic move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Frederic take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Frederic

Personality Compatibility


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