Frederik Gudbjerg

Questioner
DISC Type : c

Consultant (Brand, Digital Experience & Web) at Evertrace

Copenhagen, Capital Region of Denmark, Denmark

Overview

Frederik Gudbjerg is the Group Digital Communications Manager at Nexi Group, leveraging a strong background in digital marketing and e-commerce. A graduate of Copenhagen Business School, he has progressed through several marketing leadership roles within Nexi and was recently recognized as one of Denmarks top marketing talents.

He was named one of the top 20 marketing talents in Denmark for 2024 by Dansk Markedsføring.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Communications
Currently leads group digital communications at Nexi, overseeing the company's digital presence across Europe.
E-commerce Trends
He has a background in e-commerce and has actively shared insights and reports on consumer behavior and payment preferences in the Nordics.
Marketing Excellence
Recognized on the "M Talent 2024" list, highlighting him as one of the top young marketing professionals in Denmark.

Media Appearances

Frederik has no verified media appearances

Work History

7-2025 - 11-2025
Consultant (Brand, Digital Experience & Web) at Evertrace
7-2025 - 11-2025
Consultant (Brand, Digital Experience & Web) at VAEKST
3-2025 - 4-2025
Consultant (Digital Experience & Web) at Noteless
9-2024
Group Digital Communications Manager at Nexi Group
5-2024 - 6-2024
Consultant (Digital Experience & Web) at Contribe

Education

2019 - 2021
Master of Science (M.Sc.) from Copenhagen Business School
2016 - 2019
Bachelor of Science (B.Sc.) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Consultant (Brand, Digital Experience & Web) at Evertrace
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Insights For Selling To Frederik

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederik is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Frederik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Frederik move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Frederik take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Frederik

Personality Compatibility


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