Nicolai Sehested

Trailblazer
DISC Type : ID

VP, Digital Marketing, Nordic & DACH, Merchants Solutions at Nexi Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Nicolai is a results-driven marketing executive with over 15 years of experience in the European payments and fintech sectors. As VP of Digital Marketing at Nexi Group, he leads digital strategy, marketing transformation, and technology implementation. He holds an HD from Copenhagen Business School and has a proven track record of building high-performing, data-led marketing teams.

Based in the Copenhagen area, Nicolais professional life is rooted in the Danish business community. His focus on economics and statistics during his education suggests a strong analytical mindset that likely extends to a personal interest in market trends and economic developments.

Unique fact: He was tasked with building and scaling a full-service, modern digital marketing function from the ground up at Nets Group.

Personality Overview

Achievement-Oriented

Informal

Persuasive

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Marketing Transformation
He has a career-long focus on leading large-scale digital strategy, marketing transformation, and building modern marketing functions from scratch for major financial service companies.
MarTech & Analytics
He has deep experience designing and managing global MarTech ecosystems and digital analytics to support data-driven decision-making, notably during his tenure at Saxo Bank.
Fintech Growth
His career is centered on driving customer acquisition and commercial growth in the European payments and financial services sectors for industry leaders like Nexi and Nets.

Media Appearances

Nicolai has no verified media appearances

Work History

4-2022
VP, Digital Marketing, Nordic & DACH, Merchants Solutions at Nexi Group
6-2020 - 4-2022
Senior Director, Head of Digital & Marketing at Nets Group
1-2019 - 6-2020
Senior Director, Chief Digital Marketing Officer at Nets Group
10-2016 - 12-2018
Head of Digital Analytics & Marketing Technology (Data Science & Artificial Intelligence) at Saxo Bank
12-2015 - 10-2016
Head of Experience Management (Chief Experience Office) at Saxo Bank

Education

2009 - 2011
HD from CBS, Copenhagen Business School - Handelshøjskolen i København
2007 - 2009
Business Economics and Statistics from Copenhagen Business College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : VP, Digital Marketing, Nordic & DACH, Merchants Solutions at Nexi Group
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Insights For Selling To Nicolai

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolai is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Nicolai

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Nicolai move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Nicolai take some risk or not?

  • If necessary, they will be ready to take risks.

You And Nicolai

Personality Compatibility


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