Nicolai Sehested in

Nicolai Sehested

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VP, Digital Marketing, Nordic & DACH, Merchants Solutions at Nexi Group
📍 Copenhagen, Capital Region of Denmark, Denmark

Nicolai is a results-driven marketing executive with over 15 years of experience in the European payments and fintech sectors. As VP of Digital Marketing at Nexi Group, he leads digital strategy, marketing transformation, and technology implementation. He holds an HD from Copenhagen Business School and has a proven track record of building high-performing, data-led marketing teams.

Based in the Copenhagen area, Nicolais professional life is rooted in the Danish business community. His focus on economics and statistics during his education suggests a strong analytical mindset that likely extends to a personal interest in market trends and economic developments.

Unique fact: He was tasked with building and scaling a full-service, modern digital marketing function from the ground up at Nets Group.

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Experience
18 Years
Current Role
VP, Digital Marketing, Nordic & DACH, Merchants Solutions
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Nicolai cares about

Marketing Transformation
He has a career-long focus on leading large-scale digital strategy, marketing transformation, and building modern marketing functions from scratch for major financial service companies.
MarTech & Analytics
He has deep experience designing and managing global MarTech ecosystems and digital analytics to support data-driven decision-making, notably during his tenure at Saxo Bank.
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Career

Work history

4-2022
VP, Digital Marketing, Nordic & DACH, Merchants Solutions
Nexi Group
6-2020 - 4-2022
Senior Director, Head of Digital & Marketing
Nets Group
1-2019 - 6-2020
Senior Director, Chief Digital Marketing Officer
Nets Group
10-2016 - 12-2018
Head of Digital Analytics & Marketing Technology (Data Science & Artificial Intelligence)
Saxo Bank
12-2015 - 10-2016
Head of Experience Management (Chief Experience Office)
Saxo Bank
In the press

Media appearances

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Education
2009 - 2011
HD
CBS, Copenhagen Business School - Handelshøjskolen i København
2007 - 2009
Business Economics and Statistics
Copenhagen Business College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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