Fredrik Lundberg

Pioneer
DISC Type : sdi

Finance Director at Candela

Stockholm County, Sweden

Overview

Fredrik is a finance and strategy expert with a background at McKinsey, where he led the global consumer electronics service line. He later served as Group Strategy Director at Telia before founding his own firm, ProLumina AB, and is now the Finance Director at Candela. Colleagues describe him as a capable and respected strategy expert.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Strategic Controlling
He is passionate about business and strategic controlling and recently posted about hiring a Business Controller for his team at Candela.
Digitalisation in TMT
His background is deeply rooted in the Technology, Media, and Telecom (TMT) sector from his time as Group Strategy Director at Telia and work at McKinsey.
Corporate Governance
He recently announced that he is officially board certified, showing a clear and current interest in corporate governance and leadership.

Media Appearances

Fredrik has no verified media appearances

Work History

2-2026
Finance Director at Candela
8-2025 - 1-2026
Consultant / Interim Finance Director at Candela
8-2025
Founder and CEO at ProLumina AB
3-2015 - 4-2025
Group Strategy Director at Telia
3-2010 - 3-2015
Global Service Line Leader - Consumer Electronics at McKinsey & Company

Education

1-2025 - 6-2025
Artificial Intelligence from KTH Royal Institute of Technology
8-1998 - 6-2000
MSc from Lund University, School of Economics and Management

More Information

Social Presence :

Prographics :

Exp : 20 Location : Stockholm County, Sweden Job Level : Mid-senior Designation : Finance Director at Candela
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Fredrik

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They are generally fast movers and can take quick decisions
  • Can Fredrik take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Fredrik

Personality Compatibility


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