Fredrik Nordström

Observer
DISC Type : ci

Business Development and Revenue Operations Director at Mentimeter

Greater Stockholm Metropolitan Area, Sweden

Overview

Fredrik Nordström is the Business Development and Revenue Operations Director at Mentimeter, specializing in B2C2B go-to-market strategies. He focuses on enhancing both Product-Led Growth (PLG) and Product-Led Sales (PLS) motions. A graduate of KTH Royal Institute of Technology, he previously co-founded the tech start-up Digital Edge.

He co-founded a tech start-up, Digital Edge, where he recruited and built an engineering team of 14 people from the ground up.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Revenue Operations
He is actively building a new RevOps organization at Mentimeter, hiring for multiple teams to support sales and marketing leadership.
Product-Led Growth
His role involves updating Mentimeter's business model to strengthen both product-led growth (PLG) and sales (PLS) motions.
B2C2B Strategy
He has direct experience formulating and piloting product-led sales frameworks specifically tailored for a B2C2B go-to-market model.

Media Appearances

Fredrik has no verified media appearances

Work History

1-2025
Business Development and Revenue Operations Director at Mentimeter
11-2023 - 1-2025
Business Development Director at Mentimeter
9-2022 - 11-2023
Business Development Manager at Mentimeter
8-2022 - 11-2023
Board Member at Digital Edge
9-2017 - 8-2022
Founding Partner at Digital Edge

Education

2012 - 2017
Master of Science (M.Sc.) from KTH Royal Institute of Technology
2014 - 2014
Exchange studies from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Business Development and Revenue Operations Director at Mentimeter
URL has been copied!

Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fredrik

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They like to analyze well and then make their decisions.
  • Can Fredrik take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Fredrik

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.