Fredrik Sidmar

Enigma
DISC Type : idc

CEO at Telia Cygate

Stockholm County, Sweden

Overview

Fredrik has no verified overview

Personality Overview

Fast Follower

Friendly Yet Blunt

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Fredrik has no verified topics they care about

Media Appearances

Fredrik has no verified media appearances

Work History

10-2017
CEO at Telia Cygate
1-2019 - 3-2021
Head Of Professional Services at Telia
8-2014 - 9-2017
Senior Vice President and Business Area Manager at Acando
1-2009 - 8-2014
Director and Business Area Manager at Connecta
2000 - 8-2014
Management Consultant at Connecta

Education

8-1993 - 1-1998
M.Sc. from Chalmers University of Technology
1997 - 1999
M.Sc. from School of Economics and Commercial Law - University of Gothenburg

More Information

Social Presence :

Prographics :

Exp : 24 Location : Stockholm County, Sweden Job Level : Leadership Designation : CEO at Telia Cygate
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fredrik

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fredrik take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fredrik

Personality Compatibility


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