Freek Karel Mathieu Cox-Aloo

Judge
DISC Type : Dc

Engagement Director Data & AI at HSO

Nieuwegein, Utrecht, Netherlands

Overview

As Engagement Director for Data & AI at HSO, Freek leads customer relationships, overseeing the design and delivery of Microsoft-based AI and data solutions. With a Master of Arts from the University of Amsterdam, colleagues describe him as a passionate, strategic, and intelligent team-player focused on driving business outcomes through data analytics.

Freek is a husband and father who dedicates his personal time to extensive charity work and volunteering. He is also highly active in the international sports community as a certified Badminton World Federation (BWF) umpire for both able-bodied and para-badminton, officiating at events across the globe.

For his more than 30 years of volunteer work for charities, sports federations, and political organizations, he was knighted into the Order of Oranje-Nassau in 2012.

Personality Overview

Fast But Wary

Generally Skeptic

Quality Focused

They are not always relationship oriented.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Data & AI Solutions
He leads the design and delivery of Microsoft-based AI and data solutions at HSO and previously sold AI/ML enabling technology for Teradata.
Charity & Volunteering
An ambassador and volunteer for multiple charities, he was knighted for over 30 years of service and is a spokesperson for corporate giving-back programs.
Badminton Umpiring
He is a certified international umpire for the Badminton World Federation, officiating at worldwide, European, and national level tournaments for both badminton and para-badminton.

Media Appearances

Freek Karel Mathieu Cox-Aloo - Teradata. Featured in Teradata

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Work History

11-2025
Engagement Director Data & AI at HSO
3-2023 - 9-2025
AI Sales Specialist Western Europe & Teradata Cares Champion at Teradata
9-2019 - 3-2023
Account Director & Teradata Cares Champion at Teradata
11-2016 - 10-2018
Senior Account Manager at NEH Group bv
6-2010 - 9-2016
Senior Sales / Corporate Account Manager at Axians NL

Education

8-1993 - 9-1997
Master of Arts from University of Amsterdam
2009 - 2010
Politics and Christian Democratic Philosophy from CDA Talent Academy

More Information

Social Presence :

Prographics :

Exp : 19 Location : Nieuwegein, Utrecht, Netherlands Job Level : Mid-senior Designation : Engagement Director Data & AI at HSO
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Insights For Selling To Freek Karel Mathieu

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Freek Karel Mathieu is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Freek Karel Mathieu

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Freek Karel Mathieu move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Freek Karel Mathieu take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Freek Karel Mathieu

Personality Compatibility


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