Frida Johansson

Initiator
DISC Type : Di

Director Of Engineering at Voyado

Svalöv, Skåne County, Sweden

Overview

Frida Johansson is a senior engineering leader with over 15 years of experience building and managing data platforms at top tech companies like Spotify, IKEA, and Voyado. A Lund University graduate with a Bachelors in computer science, colleagues describe her as ambitious, humble, and an exceptional team player.

Passionate about professional growth and culture, Frida is a certified coach (ACC) who actively invests in developing strong, collaborative teams. She values continuous learning and purpose-driven leadership, often participating in workshops and reflecting on how to lead with clarity and empathy.

After leading the technical strategy for Spotify’s mission-critical data processing platform, she is now exploring new freelance and permanent leadership opportunities.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Data Platform Strategy
Led data platform engineering and product teams at both Spotify and IKEA, focusing on scalable distributed systems and delivering platform products to internal users.
Engineering Leadership
Held multiple Director of Engineering roles, managing large teams and technical strategy. Her posts emphasize building strong teams and creating a great culture.
Leadership Development
Holds a Diploma in Coaching (ACC) and recently attended an inspiring leadership workshop, showing a clear passion for what it means to lead with purpose.

Media Appearances

Frida has no verified media appearances

Work History

1-2025
Director Of Engineering at Voyado
3-2024
Leadership Consultant at Self-employed
3-2024 - 11-2024
Product Manager - Data Platform at IKEA
3-2022 - 3-2024
Director of Engineering - Data Platform at Spotify
9-2019 - 2-2022
Senior Engineering Manager in Data Platform at Spotify

Education

2003 - 2006
Bachelor in computer science from Lund University
1995 - 1998
Education details unavailable from Tycho Braheskolan Helsingborg

More Information

Social Presence :

Prographics :

Exp : 10 Location : Svalöv, Skåne County, Sweden Job Level : Mid-senior Designation : Director Of Engineering at Voyado
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Insights For Selling To Frida

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frida is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Frida

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Frida move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Frida take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Frida

Personality Compatibility


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