Liz Kirk in

Liz Kirk

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B2B Demand Generation Manager at Cedar Electronics
📍 Crystal Lake, Illinois, United States

Liz is a revenue-focused B2B marketing leader specializing in demand generation, ABM, and full-funnel strategy. She excels at strengthening sales-marketing alignment to drive measurable pipeline and revenue growth. Colleagues describe her as smart, savvy, and reliable. She holds a Bachelor of Arts from Eastern Illinois University.

Outside of work, Liz shows a strong interest in technologys real-world applications, such as the on-field player-tracking systems used in professional football. She is passionate about building strong teams and fostering a positive and collaborative work environment for her colleagues.

She built and scaled an Account-Based Marketing (ABM) program that successfully generated $12 million in revenue.

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Experience
1 Years
Current Role
B2B Demand Generation Manager
Job Level
Middle
Location
Crystal Lake, Illinois, United States
Personality Overview

How Liz shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liz cares about

B2B Demand Gen
Her career is focused on building B2B demand generation programs that deliver measurable pipeline and revenue impact through data-driven strategies.
Sales-Marketing Alignment
She consistently emphasizes strengthening the connection between marketing and sales to improve conversion, pipeline velocity, and opportunity quality.
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Career

Work history

6-2026
B2B Demand Generation Manager
Cedar Electronics
Global Vertical Marketing Strategy Lead, Transportation and Logistics
Zebra Technologies
Senior Manager Solutions Marketing, Robotics Automation
Zebra Technologies
Global Campaign Manager
Zebra Technologies
Sr. Manager Marketing Communications
Cummins Allison
In the press

Media appearances

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Education
Bachelor of Arts - BA
Eastern Illinois University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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