Friedrich-W. Baumann in

Friedrich-W. Baumann

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Member of the Executive Board - Head of Sales & Customer Solutions at MAN Truck & Bus SE
📍 Germany

Friedrich-W. Baumann is a Member of the Executive Board at MAN Truck & Bus SE, responsible for Sales & Customer Solutions. With extensive P&L experience, he has a long history in the commercial vehicle industry, holding leadership roles at Navistar and Daimler Trucks North America. He holds an MBA from Portland State University.

His professional life has involved significant international experience, particularly with cross-cultural and cross-divisional assignments in both Germany and the United States. He has an interest in supporting community causes, such as Habitat for Humanity International, and began his career after serving as an Air Traffic Controller in the German Air Force.

Unique fact: Before his extensive career in the corporate automotive world, Friedrich served as an Air Traffic Controller in the German Air Force.

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Experience
26 Years
Current Role
Member of the Executive Board - Head of Sales & Customer Solutions
Job Level
Mid-senior
Location
Germany
Personality Overview

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Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Friedrich-W. cares about

E-Mobility Transition
He is overseeing MAN's strategy to electrify its fleet, targeting 50% of new trucks to be electric by 2030 and launching new eTrucks for key partners like Volkswagen.
Customer-Centric Solutions
His title and recent comments emphasize a focus on customer value strategy, sales efficiency, and creating products tailored to specific industry needs, like logistics.
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Career

Work history

4-2022
Member of the Executive Board - Head of Sales & Customer Solutions
MAN Truck & Bus SE
8-2020 - 4-2022
Executive Vice President - Sales, Marketing & Aftersales
Navistar Inc
3-2019 - 8-2020
President Aftersales / Alliance Management
Navistar Inc
4-2018 - 3-2019
Senior Vice President - Joint Strategy & Planning
Navistar Inc
2017 - 3-2018
Executive Advisor to Global Companies
Portland Oregon Area
In the press

Media appearances

Supervisory Board of MAN Truck & Bus SE extends contract with head of sales Friedrich Baumann. Featured in MAN Truck & Bus Press Release
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Education
Diplom-Kaufmann (t.o.)
Universitaet Stuttgart, Germany
1988 - 1989
Master of Business Administration (M.B.A.)
Portland State University
Dipl.-Kfm. (t.o.)
University of Stuttgart
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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