Gabriel González in

Gabriel González

Critic · DISC type C
Co-Founder & Co-CEO at Casalú
📍 Miami, Florida, United States

Gabriel González is the Co-Founder and Co-CEO of Casalú, a sparkling rum brand created to represent modern Latino culture in the beverage industry. A graduate of North Carolina State University, he leverages his background in entrepreneurship to build a brand that authentically fills a major gap in the market.

Originally from Venezuela, Gabriels personal journey as an immigrant fuels his resilience and entrepreneurial drive. He has a deep passion for Latino culture, especially Reggaetón, and is a new father. His core motivation is creating a legacy and a voice for his community and family.

He and his co-founders met at college where they bonded over their shared drink of choice: rum.

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Experience
9 Years
Current Role
Co-Founder & Co-CEO
Job Level
Leadership
Location
Miami, Florida, United States
Personality Overview

How Gabriel shows up

Objective Thinker
ROI Driven
Information Seeker

They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Priorities

Topics Gabriel cares about

Cultural Representation
He co-founded Casalú to create an authentic brand that represents modern Latino culture in the mainstream, moving beyond stereotypes to create a cultural movement.
Entrepreneurial Resilience
As a Venezuelan immigrant, his personal journey of overcoming obstacles is a key source of his resilience and drive to succeed in building his company.
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Career

Work history

1-2022
Co-Founder & Co-CEO
Casalú
11-2022
Board of Advisors
Chaifetz Center for Entrepreneurship
5-2017 - 3-2022
Program Manager at the NC State Entrepreneurship Clinic
North Carolina State University
8-2016 - 12-2016
Teaching Assistant
NC State University Poole College of Management
5-2016 - 9-2016
Content Marketing Intern
Malartu
In the press

Media appearances

Founders of 'Latino hard seltzer' Casalú share their origin story. Featured in NBC Miami
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Education
2014 - 2016
Bachelor's Degree
North Carolina State University
NC State Study Abroad Program
Shanghai University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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