Gabriel González

Critic
DISC Type : C

Co-Founder & Co-CEO at Casalú

Miami, Florida, United States

Overview

Gabriel González is the Co-Founder and Co-CEO of Casalú, a sparkling rum brand created to represent modern Latino culture in the beverage industry. A graduate of North Carolina State University, he leverages his background in entrepreneurship to build a brand that authentically fills a major gap in the market.

Originally from Venezuela, Gabriels personal journey as an immigrant fuels his resilience and entrepreneurial drive. He has a deep passion for Latino culture, especially Reggaetón, and is a new father. His core motivation is creating a legacy and a voice for his community and family.

He and his co-founders met at college where they bonded over their shared drink of choice: rum.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Cultural Representation
He co-founded Casalú to create an authentic brand that represents modern Latino culture in the mainstream, moving beyond stereotypes to create a cultural movement.
Entrepreneurial Resilience
As a Venezuelan immigrant, his personal journey of overcoming obstacles is a key source of his resilience and drive to succeed in building his company.
Brand Building
He focuses on building a brand that is a 'cultural movement, ' aiming to create the 'Red Bull of Latino culture' that authentically integrates into music, fashion, and art.

Media Appearances

Founders of 'Latino hard seltzer' Casalú share their origin story. Featured in NBC Miami

See Now

Work History

1-2022
Co-Founder & Co-CEO at Casalú
11-2022
Board of Advisors at Chaifetz Center for Entrepreneurship
5-2017 - 3-2022
Program Manager at the NC State Entrepreneurship Clinic at North Carolina State University
8-2016 - 12-2016
Teaching Assistant at NC State University Poole College of Management
5-2016 - 9-2016
Content Marketing Intern at Malartu

Education

2014 - 2016
Bachelor's Degree from North Carolina State University
NC State Study Abroad Program from Shanghai University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Miami, Florida, United States Job Level : Leadership Designation : Co-Founder & Co-CEO at Casalú
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Insights For Selling To Gabriel

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Gabriel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Gabriel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gabriel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gabriel

Personality Compatibility


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