Tyrel Johnson

Observer
DISC Type : ci

Co-Founder & CEO at Natty Ice Cream

Scottsdale, Arizona, United States

Overview

Tyrel Johnson is the Co-Founder and CEO of Natty Ice Cream, a high-protein, clean-label CPG brand. With over a decade of experience as a designer and brand consultant, he has a passion for building category-defining brands. He attended Paradise Valley Community College for his associates degree.

His personal health and fitness journey with his brother Garrett, where they lost a combined 80 lbs, was the direct inspiration for creating Natty. They wanted to enjoy a clean, high-protein dessert without compromising their diet. He is focused on creating products with no shortcuts or synthetic ingredients.

Interesting fact: Tyrel and his brother developed the initial Natty Ice Cream recipes in their apartment kitchen, going through over 125 versions to perfect the formula before launching.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

CPG Brand Building
Has over a decade of experience as a designer and runs a creative agency, Boulevard Brands, to elevate CPG companies.
Health & Fitness
A significant personal fitness transformation with his brother, where he lost 30 lbs, directly inspired the creation of his health-focused ice cream brand.
Clean-Label Products
Emphasizes using all-natural ingredients and avoiding shortcuts like seed oils or synthetics, a core principle of the Natty brand ethos.

Media Appearances

Tyrel has no verified media appearances

Work History

7-2024
Co-Founder & CEO at Natty Ice Cream
9-2022
Co-Founder at Boulevard Brands
5-2019 - 5-2022
First Hire at Evercast
10-2017 - 5-2019
Founder at ShotCrew
5-2013 - 4-2018
Freelance Designer at JohnsonDesignCo

Education

Associate's degree from Paradise Valley Community College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : Co-Founder & CEO at Natty Ice Cream
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Insights For Selling To Tyrel

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyrel is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tyrel

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Tyrel move?

  • They like to analyze well and then make their decisions.
  • Can Tyrel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tyrel

Personality Compatibility


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