Tyrel Johnson
Login to view DISC.Tyrel Johnson is the Co-Founder and CEO of Natty Ice Cream, a high-protein, clean-label CPG brand. With over a decade of experience as a designer and brand consultant, he has a passion for building category-defining brands. He attended Paradise Valley Community College for his associates degree.
His personal health and fitness journey with his brother Garrett, where they lost a combined 80 lbs, was the direct inspiration for creating Natty. They wanted to enjoy a clean, high-protein dessert without compromising their diet. He is focused on creating products with no shortcuts or synthetic ingredients.
Interesting fact: Tyrel and his brother developed the initial Natty Ice Cream recipes in their apartment kitchen, going through over 125 versions to perfect the formula before launching.
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