Tyrel Johnson
Observer · DISC type ciTyrel Johnson is the Co-Founder and CEO of Natty Ice Cream, a high-protein, clean-label CPG brand. With over a decade of experience as a designer and brand consultant, he has a passion for building category-defining brands. He attended Paradise Valley Community College for his associates degree.
His personal health and fitness journey with his brother Garrett, where they lost a combined 80 lbs, was the direct inspiration for creating Natty. They wanted to enjoy a clean, high-protein dessert without compromising their diet. He is focused on creating products with no shortcuts or synthetic ingredients.
Interesting fact: Tyrel and his brother developed the initial Natty Ice Cream recipes in their apartment kitchen, going through over 125 versions to perfect the formula before launching.
Read the full overview →How Tyrel shows up
They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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