Gabriela Belnikolovska

Questioner
DISC Type : c

Chief of Staff to the CEO at Payhawk

Sofia, Sofia City, Bulgaria

Overview

Gabriela Belnikolovska is the Chief of Staff to the CEO at fintech unicorn Payhawk, where she has been instrumental in the companys significant growth and US market strategy. Recognized in Forbes "30 under 30, " she is a graduate of the American University in Bulgaria and Harvard Business Schools High Potentials Leadership Program.

Outside of her corporate role, Gabriela is passionate about education and mentorship. She returns to her alma mater, the American University in Bulgaria, as an Adjunct Lecturer to teach Business Development, aiming to cultivate the next generation of sales talent in the region.

Interesting fact: She found her "Ikigai, " or reason for being, in teaching a course that combines her passion, skills, and the worlds needs.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

AI in Finance
Organizes and participates in events like "The Future CFO Talks, " aimed at bridging the gap between AI and finance for industry leaders.
Fintech Scaling
As Chief of Staff, she has played a key role in Payhawk's rapid expansion from 80 to over 450 employees and supported its strategic entry into the US market.
Sales Education
Passionate about filling the sales education gap in Bulgaria, she has developed and taught a Business Development course at the American University in Bulgaria.

Media Appearances

Gabriela has no verified media appearances

Work History

7-2024
Chief of Staff to the CEO at Payhawk
4-2024 - 7-2024
Senior Account Executive at Payhawk
1-2023 - 4-2024
Account Executive at Payhawk
1-2025
Adjunct Lecturer at American University in Bulgaria
9-2020 - 8-2021
Sales Representative at Mnemonica AD

Education

2015 - 2019
Bachelor of Arts - BA from American University in Bulgaria
2025 - 2025
High Potentials Leadership Program (HPLP) from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Sofia, Sofia City, Bulgaria Job Level : Leadership Designation : Chief of Staff to the CEO at Payhawk
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Insights For Selling To Gabriela

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gabriela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gabriela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gabriela take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Gabriela

Personality Compatibility


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