Gabriele Barbati

Critic
DISC Type : C

Digital Director EMEA at Champion

Italy

Overview

Gabriele Barbati is the Digital Director for EMEA at Champion, bringing over 13 years of e-commerce expertise. He has a strong background in international markets, particularly China, from his time as CEO of Triboo Shanghai. He is a graduate of the Università di Modena e Reggio Emili with a degree in Economics and International Marketing.

Outside of his professional life, Gabriele is a dedicated endurance athlete. He recently completed a full Ironman triathlon, a challenge he describes as a mindset built on resilience and discipline. This passion for pushing limits reflects a core part of his personal character.

Unique fact: Gabriele is a full Ironman finisher, having completed a 3. 8km swim, a 180km bike ride, and a 42km run.

Personality Overview

ROI Driven

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Digital Commerce Growth
His career is defined by driving significant year-over-year e-commerce growth for major brands like Champion, Benetton, and Ferrari, recently celebrating a +54% revenue increase.
Luxury E-commerce in China
He spent over seven years as CEO & General Manager for Triboo Shanghai, building a portfolio of premier luxury clients entering the Chinese market.
Data-Driven Strategy
His team won an award for the "Best Fashion Sportswear Tracking Strategy, " and he emphasizes using analytics to make faster, more informed business decisions.

Media Appearances

Champion Europe appoints Gabriele Barbati as Digital Director. Featured in SGI Europe

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Champion Europe arruola Gabriele Barbati come Digital Director. Featured in Fashion Network (Italy)

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Gabriele Barbati – Digital Director EMEA at Champion (Org Chart). Featured in The Org

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Work History

11-2024
Digital Director EMEA at Champion
1-2018 - 11-2024
CEO & General Manager Triboo Shanghai - East Media at Triboo Group
5-2016 - 12-2017
Business Director at Triboo Digitale
6-2014 - 5-2016
e-commerce Manager at Benetton Group
1-2010 - 5-2014
e-commerce Manager at Ferrari

Education

2004 - 2007
Bachelor Degree in Economics and International Marketing from Dipartimento di Economia Marco Biagi - Università di Modena e Reggio Emilia
2008 - 2009
Exchange Program in Madrid from Universidad CEU San Pablo

More Information

Social Presence :

Prographics :

Exp : 17 Location : Italy Job Level : Mid-senior Designation : Digital Director EMEA at Champion
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Insights For Selling To Gabriele

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriele is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gabriele

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gabriele move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gabriele take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gabriele

Personality Compatibility


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