Gabriele Barbati in

Gabriele Barbati

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Digital Director EMEA at Champion
📍 Italy

Gabriele Barbati is the Digital Director for EMEA at Champion, bringing over 13 years of e-commerce expertise. He has a strong background in international markets, particularly China, from his time as CEO of Triboo Shanghai. He is a graduate of the Università di Modena e Reggio Emili with a degree in Economics and International Marketing.

Outside of his professional life, Gabriele is a dedicated endurance athlete. He recently completed a full Ironman triathlon, a challenge he describes as a mindset built on resilience and discipline. This passion for pushing limits reflects a core part of his personal character.

Unique fact: Gabriele is a full Ironman finisher, having completed a 3. 8km swim, a 180km bike ride, and a 42km run.

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Experience
17 Years
Current Role
Digital Director EMEA
Job Level
Mid-senior
Location
Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gabriele cares about

Digital Commerce Growth
His career is defined by driving significant year-over-year e-commerce growth for major brands like Champion, Benetton, and Ferrari, recently celebrating a +54% revenue increase.
Luxury E-commerce in China
He spent over seven years as CEO & General Manager for Triboo Shanghai, building a portfolio of premier luxury clients entering the Chinese market.
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Career

Work history

11-2024
Digital Director EMEA
Champion
1-2018 - 11-2024
CEO & General Manager Triboo Shanghai - East Media
Triboo Group
5-2016 - 12-2017
Business Director
Triboo Digitale
6-2014 - 5-2016
e-commerce Manager
Benetton Group
1-2010 - 5-2014
e-commerce Manager
Ferrari
In the press

Media appearances

Champion Europe appoints Gabriele Barbati as Digital Director. Featured in SGI Europe
See now
Champion Europe arruola Gabriele Barbati come Digital Director. Featured in Fashion Network (Italy)
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Education
2004 - 2007
Bachelor Degree in Economics and International Marketing
Dipartimento di Economia Marco Biagi - Università di Modena e Reggio Emilia
2008 - 2009
Exchange Program in Madrid
Universidad CEU San Pablo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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