Gabriele Franco is the founder of Cassandra, a self-service software designed to optimize media mix effectiveness and maximize marketing ROI. Drawing on his experience as a CMO and managing large ad spends, he is focused on scientific budget allocation. Colleagues describe him as ambitious, tenacious, and technically skilled.
He has a keen interest in the startup ecosystem, following prominent venture capital firms like Sequoia Capital and Index Ventures, as well as tech media outlets like TechCrunch. He is an alumnus of Luiss Guido Carli University and Y Combinators startup school.
He recently presented at the GA Summit on the topic of generating more revenue with the same marketing budget.
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