Gabriele Franco in

Gabriele Franco

Visionary · DISC type Ds
Founder at Cassandra
📍 Greater Milan Metropolitan Area, Italy

Gabriele Franco is the founder of Cassandra, a self-service software designed to optimize media mix effectiveness and maximize marketing ROI. Drawing on his experience as a CMO and managing large ad spends, he is focused on scientific budget allocation. Colleagues describe him as ambitious, tenacious, and technically skilled.

He has a keen interest in the startup ecosystem, following prominent venture capital firms like Sequoia Capital and Index Ventures, as well as tech media outlets like TechCrunch. He is an alumnus of Luiss Guido Carli University and Y Combinators startup school.

He recently presented at the GA Summit on the topic of generating more revenue with the same marketing budget.

Read the full overview →
Experience
8 Years
Current Role
Founder
Job Level
Leadership
Location
Greater Milan Metropolitan Area, Italy
Personality Overview

How Gabriele shows up

Fast But Thoughtful
Risk Tolerant
Objective Evaluator

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Gabriele cares about

Media Mix Modeling
His company, Cassandra, is a Media Mix Modeling (MMM) platform. He frequently posts about making MMM insights accessible to marketers and CFOs.
Marketing ROI
His entire professional focus is on improving marketing return on investment, with his software promising customers an average 30% lift in ROI.
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Career

Work history

7-2021
Founder
Cassandra
7-2019
Fondatore
Hybrida Marketing
7-2019 - 12-2022
CMO
Hybrida Marketing
7-2018
Startupweekend marketing organizer
Startupweekend Latina
7-2018 - 12-2021
CMO
ROIX
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2022
Startup school
Y Combinator
2018 - 2021
Laurea Triennale
Luiss Guido Carli University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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