Gabriele Franco is the founder of Cassandra, a self-service software designed to optimize media mix effectiveness and maximize marketing ROI. Drawing on his experience as a CMO and managing large ad spends, he is focused on scientific budget allocation. Colleagues describe him as ambitious, tenacious, and technically skilled.
He has a keen interest in the startup ecosystem, following prominent venture capital firms like Sequoia Capital and Index Ventures, as well as tech media outlets like TechCrunch. He is an alumnus of Luiss Guido Carli University and Y Combinators startup school.
He recently presented at the GA Summit on the topic of generating more revenue with the same marketing budget.
Read the full overview →They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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