Gaby Appleton in

Gaby Appleton

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Chief Product & Tesco Services Officer at dunnhumby
📍 London, England, United Kingdom

Gaby Appleton is a customer-focused digital leader with over 20 years of experience in digital product development, transformation, and strategy. As Chief Product & Tesco Services Officer at dunnhumby, she helps large organizations use data to better serve customers. She holds a BA from the University of Cambridge.

Outside of her executive roles, Gaby has a passion for advancing gender equity and increasing the participation of women in STEM. She has served as an executive sponsor for gender equity committees and has worked with universities on initiatives to support women and girls in research. She has also mentioned playing touch rugby.

During the pandemic, she led the team that developed the NHS C19 App, which became the second-most downloaded app in the UK in 2020, with over 22 million downloads.

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Experience
27 Years
Current Role
Chief Product & Tesco Services Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Gaby cares about

Retail Data Science
Her current role at dunnhumby focuses on using customer data science and AI to transform how retailers and brands serve their customers.
Digital Transformation
Her career has focused on building and commercializing digital products to enhance customer value, from events at RX Global to public health with the NHS.
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Career

Work history

8-2025
Chief Product & Tesco Services Officer
dunnhumby
9-2019
Non Executive Director
LSL Property Services plc
4-2021 - 8-2025
Chief Digital Product Officer
RX Global
10-2020 - 4-2021
Managing Director for NHS C19 App; Product Director for NHS Test & Trace
NHS Test and Trace
10-2018 - 4-2021
Board Member
International Association of STM Publishers
In the press

Media appearances

dunnhumby strengthens executive team with Gaby Appleton. Featured in dunnhumby
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Daily Research News Online no. 38824 – dunnhumby Hires Product Executive. Featured in Daily Research News Online (mrweb.com)
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Education
1-2023 - 4-2023
Exec Education
Harvard Business School Executive Education
1995 - 1998
BA Hons
University of Cambridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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