Gaby Cohen

Enthusiast
DISC Type : i

Managing Director (Agency) at Connect Management

London, England, United Kingdom

Overview

Gaby Cohen is the Managing Director of the agency arm at Connect, where she helps brands succeed in the creator economy. With a background building fast-moving startups, she focuses on executing strategies that drive real impact for clients. She holds a Bachelor of Science from the University of Leeds.

Outside of her direct responsibilities, Gaby is a reflective leader focused on team development and personal growth. She champions a positive work culture and is interested in business insights, following publications like the Harvard Business Review.

Unique fact: Gaby encourages her team to write a letter to their future selves at the start of each year to foster growth and reflection.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Creator Economy Strategy
Her role is centered on creating winning strategies for brands in the creator economy, ensuring ideas don't just look good on paper but actually land.
Team Development
Passionate about building her team, she actively hires for key roles and fosters a culture of growth and self-reflection.
Impactful Execution
She has built her career on the principle of "getting sh*t done" and believes big ideas are meaningless without strong execution to back them up.

Media Appearances

Connect Management | Leadership insights from Gaby Cohen. Featured in Instagram

See Now

Work History

1-2026
Managing Director (Agency) at Connect Management
11-2023 - 1-2026
Agency Director at Connect Management
12-2022 - 11-2023
Senior Account Manager at Buttermilk Agency
5-2022 - 11-2022
Account Manager at Buttermilk Agency
5-2021 - 5-2022
Senior Account Executive at Buttermilk Agency

Education

2013 - 2016
Bachelor of Science - BS from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director (Agency) at Connect Management
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Insights For Selling To Gaby

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaby is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Gaby

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Gaby move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Gaby take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Gaby

Personality Compatibility


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