Galina Vanina in

Galina Vanina

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Global Project Lead, Customer Activation & Marketing at H&M
📍 United Kingdom

Galina is a marketing leader with over 10 years of experience shaping customer loyalty and CRM strategies for global brands like H&M and The Estée Lauder Companies. Colleagues praise her as a strategic, analytical, and creative leader. She holds a Masters degree from the State University of Management.

Based on her professional history and interests, Galina appears passionate about how major brands build dedicated communities. Her focus on customer-centricity and interest in companies like The Walt Disney Company and Google suggest an appreciation for innovation in customer engagement and experience.

Unique fact: Galina successfully launched the H&M Membership Program in Russia from scratch, exceeding all initial sign-up targets.

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Current Role
Global Project Lead, Customer Activation & Marketing
Location
United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Galina cares about

Customer Loyalty Programs
She has extensive experience leading the strategy and delivery of loyalty schemes with millions of customers for H&M in the UK, Ireland, and Russia.
Omnichannel Marketing
Her background includes managing integrated marketing strategies across digital, retail, social media, and influencer channels to drive brand awareness and sales.
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Career

Work history

1-2024
Global Project Lead, Customer Activation & Marketing
H&M
7-2021 - 5-2024
Loyalty & CRM Lead, UK & Ireland
H&M
6-2019 - 7-2021
Loyalty Marketing Manager, region Russia
H&M
6-2015 - 10-2018
Marketing and PR Manager
The Estée Lauder Companies Inc.
2-2013 - 7-2015
Corporate Social media & PR Assistant
The Estée Lauder Companies Inc.
In the press

Media appearances

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Education
9-2009 - 8-2014
Master's degree
State University of Management (SUM)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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