Galina Vanina in

Galina Vanina

Observer · DISC type ci
Global Project Lead, Customer Activation & Marketing at H&M
📍 United Kingdom

Galina is a marketing leader with over 10 years of experience shaping customer loyalty and CRM strategies for global brands like H&M and The Estée Lauder Companies. Colleagues praise her as a strategic, analytical, and creative leader. She holds a Masters degree from the State University of Management.

Based on her professional history and interests, Galina appears passionate about how major brands build dedicated communities. Her focus on customer-centricity and interest in companies like The Walt Disney Company and Google suggest an appreciation for innovation in customer engagement and experience.

Unique fact: Galina successfully launched the H&M Membership Program in Russia from scratch, exceeding all initial sign-up targets.

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Current Role
Global Project Lead, Customer Activation & Marketing
Location
United Kingdom
Personality Overview

How Galina shows up

Value Driven
Example Seeker
Curious

They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Galina cares about

Customer Loyalty Programs
She has extensive experience leading the strategy and delivery of loyalty schemes with millions of customers for H&M in the UK, Ireland, and Russia.
Omnichannel Marketing
Her background includes managing integrated marketing strategies across digital, retail, social media, and influencer channels to drive brand awareness and sales.
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Career

Work history

1-2024
Global Project Lead, Customer Activation & Marketing
H&M
7-2021 - 5-2024
Loyalty & CRM Lead, UK & Ireland
H&M
6-2019 - 7-2021
Loyalty Marketing Manager, region Russia
H&M
6-2015 - 10-2018
Marketing and PR Manager
The Estée Lauder Companies Inc.
2-2013 - 7-2015
Corporate Social media & PR Assistant
The Estée Lauder Companies Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2009 - 8-2014
Master's degree
State University of Management (SUM)
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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