Gareth Edwards

Questioner
DISC Type : c

Vice President – Application Development at Performanta

Greater Oxford Area, United Kingdom

Overview

Gareth is the Vice President of Application Development at Performanta, where he leads his team in creating a unique SaaS platform with a focus on security and scalability. A passionate developer, his experience spans large enterprises and smaller corporations, giving him a robust perspective on building solutions. Colleagues describe him as professional, dedicated, and an exceptional leader.

He has a unique ability to ensure solutions are scalable from conception to completion, stemming from his diverse experience in both large-scale and smaller corporate environments.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

SaaS Platform Development
He is currently leading a team at Performanta to create a unique and profitable SaaS platform for clients.
Application Security
His current professional focus is on security and ensuring it is inherently built into all toolsets from the ground up.
Scalable Architecture
His background in both large enterprises and smaller companies has given him expertise in ensuring solutions can scale effectively.

Media Appearances

Gareth has no verified media appearances

Work History

9-2012
Vice President – Application Development at Performanta
1-2020
Vice President – Application Development at Cyberlumeneer
11-2010 - 8-2012
Technical Lead - Systems Management at Standard Bank
11-2009 - 10-2010
Manager- Systems Management at Standard Bank
2-2009 - 10-2009
Technical Lead - Systems Management at Standard Bank

Education

2012 - 2012
Centrify 2012 from Centrify
2012 - 2012
Nitro from McAfee

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Oxford Area, United Kingdom Job Level : Senior Designation : Vice President – Application Development at Performanta
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gareth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gareth take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Gareth

Personality Compatibility


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