Gareth Edwards

Observer
DISC Type : ic

Sr. Director, Head of Business Development, Visa Enabler Network at Visa

New York City Metropolitan Area, United States

Overview

Gareth Edwards leads Business Development for Visas Enabler Network, leveraging deep expertise in global technology partnerships from his time at FreedomPay and JPMorgan Chase. His work focuses on the evolving payment acceptance ecosystem and enabling fintech partners. He holds a B. S. from Towson University.

A thought leader in the payments space, he is an expert in the Payment Facilitator model.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Payment Facilitation
He is deeply involved in the "PayFac" model, sharing content on the topic and being referred to as an expert in the space.
Fintech Partnerships
His career at Visa and JPMorgan has consistently centered on building global technology and enterprise partnerships to drive growth.
Evolving Payments
He closely follows how the payment acceptance ecosystem is changing in response to new merchant and consumer preferences.

Media Appearances

Gareth has no verified media appearances

Work History

8-2023
Sr. Director, Head of Business Development, Visa Enabler Network at Visa
10-2020 - 7-2023
Director, Global Technology Partnerships at Visa
2-2019 - 9-2020
Vice President, Business Development at FreedomPay
1-2016 - 2-2019
Vice President, Global Enterprise Solutions, J.P. Morgan Commerce Solutions at JPMorgan Chase & Co.
1-2014 - 12-2015
Vice President, Partnership Development, J.P. Morgan Commerce Solutions at JPMorgan Chase & Co.

Education

B.S. from Towson University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Sr. Director, Head of Business Development, Visa Enabler Network at Visa
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Gareth

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Gareth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Gareth

Personality Compatibility


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