Gary Basin

Enthusiast
DISC Type : i

Co-Founder and CTO at Usonia Mortgage Corporation

Miami, Florida, United States

Overview

Gary Basin is the Co-founder and CTO of Usonia Mortgage, a fintech entrepreneur aiming to solve the housing crisis. With a Bachelor of Business Administration from the University of Michigan, he has an extensive background in algorithmic trading, software engineering, and blockchain technology, and is based in Miami, Florida.

Guided by a mission to "uncynically make the world a better place, " Gary is a writer and thinker who explores philosophy and creativity. He believes in rejecting imitation to create new things, a concept he discusses on his personal blog, emphasizing the need to "write your own script. "

He is currently developing "Pineapple, " a web3 mortgage brokerage that he has been working on for four years to reinvent the housing economy.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Web3 Mortgages
He is currently building "Pineapple, " a web3 mortgage brokerage he has been developing for four years with the goal of reinventing the housing economy.
Fintech Innovation
As a founder and advisor to multiple fintech companies, he is focused on solving core industry problems, from the mortgage crisis to trading infrastructure.
Algorithmic Trading
He has a deep background in quantitative finance and has appeared on podcasts to discuss the mechanics of algorithmic crypto trading.

Media Appearances

Gary has no verified media appearances

Work History

5-2025
Co-Founder and CTO at Usonia Mortgage Corporation
2-2022
Advisor at Dapi
12-2019
Advisor at Bitwyre
9-2018 - 5-2025
Co-Founder and CTO at Propshop
1-2018 - 7-2022
Technical Advisor at Reserve

Education

2005 - 2009
Bachelor of Business Administration - BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Miami, Florida, United States Job Level : Leadership Designation : Co-Founder and CTO at Usonia Mortgage Corporation
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Gary

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Gary take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Gary

Personality Compatibility


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