Vitaly Shatsky

Energizer
DISC Type : I

Cofounder & CTO at InfoReach, Inc.

Burlingame, California, United States

Overview

As Cofounder and CTO of InfoReach, Inc. , Vitaly Shatsky leads the creation of high-performance software for the electronic trading industry. An alumnus of the University of Illinois Chicago, he has deep expertise in enterprise software architecture and building technical teams. Colleagues have praised his visionary approach to technical design.

With long-standing professional and educational roots in Chicago, Vitaly has spent his entire career in the citys vibrant tech and finance scene. His interests appear to center on his alma mater, the University of Illinois Chicago, reflecting a strong connection to his local community.

He co-founded his company with college friends in the mid-1990s and has remained its technical head for over 25 years, demonstrating remarkable long-term vision and leadership.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Financial Trading Tech
He has built his career leading the development of successful software products specifically for the financial electronic trading industry, starting with the FIX protocol.
Enterprise Architecture
His profile emphasizes extensive experience in enterprise-strength software architecture, focusing on building flexible, scalable, and high-performance systems from the ground up.
Technical Mentorship
He focuses on building, motivating, and mentoring technical teams, enabling individual ideas to become a source of overall company success.

Media Appearances

Vitaly has no verified media appearances

Work History

9-1995
Cofounder & CTO at InfoReach, Inc.
3-1996 - 3-1998
Senior Software Engineer, Vice President at Bank of America / NationsBanc-CRT
9-1992 - 3-1996
Software Engineer at Arbor Research and Trading

Education

Master of Science (M.S.) from University of Illinois Chicago
Bachelor of Science (B.S.) from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 5 Location : Burlingame, California, United States Job Level : Leadership Designation : Cofounder & CTO at InfoReach, Inc.
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Insights For Selling To Vitaly

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vitaly is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Vitaly

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Vitaly move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Vitaly take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Vitaly

Personality Compatibility


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