Gary Berzack

Inquirer
DISC Type : dc

CTO/COO at eTribeca

New York, New York, United States

Overview

Gary Berzack is the long-serving CTO and COO at eTribeca, a New York-based IT solution provider. He is a recognized expert in the networking industry, frequently offering commentary on channel strategy and vendor performance. Colleagues describe him as an open-minded, honest, and supportive leader.

His interests span from advanced technology, like using supercomputers for medical research, to classic British political satire. Gary also shows an interest in community resources through his engagement with The New York Public Library and discusses the critical role of technology for remote work.

He once referenced a 1970s British TV show, "Yes Prime Minister, " to explain modern political situations.

Personality Overview

Upfront

ROI Conscious

Judgemental

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Vendor Channel Strategy
Frequently quoted in industry press discussing the importance of vendor marketing, channel support, and clear go-to-market strategies for technology partners.
Wireless Networking
As a leader of a solutions provider that implements Ruckus, Cisco, and Extreme Networks, he has deep expertise in enterprise Wi-Fi and networking infrastructure.
Tech for Good
Shared content about leveraging supercomputers to rapidly identify drugs for health crises, indicating an interest in technology's societal benefits.

Media Appearances

Gary has no verified media appearances

Work History

CTO/COO at eTribeca

Education

Gary has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : CTO/COO at eTribeca
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Gary

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gary take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Gary

Personality Compatibility


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