Gary Brandon

Questioner
DISC Type : c

Commercial Director at DBS Data

Chelmsford, England, United Kingdom

Overview

Gary Brandon is the Commercial Director at DBS Data, where he has built his career progressing from an Account Manager. Colleagues and clients consistently describe him as personable, organized, and an excellent communicator who thinks outside the box. His expertise lies in data-driven marketing solutions, including data supply, hygiene, and enhancement.

Outside of his director role, Gary is a passionate golfer who skillfully blends his hobby with professional networking. He is the organizer for the Direct Marketing Golf Society, creating social events for industry professionals to connect on the course. This highlights his community-building spirit within his professional sphere.

He revived and runs a golf society specifically for professionals in the direct marketing industry.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Direct Marketing
His company, DBS Data, specializes in services for direct mail, email, and digital campaigns, and he runs a golf society for direct marketing professionals.
Client Relationships
Recommendations repeatedly praise his attentive and professional account management style, highlighting his ability to deliver excellent service and meet deadlines.
Golf & Networking
He actively organizes the Direct Marketing Golf Society, using his passion for golf as a unique way to foster industry connections and community.

Media Appearances

DBS Data Appoints Gary Brandon as Commercial Director. Featured in DBS Data (press release)

See Now

Work History

1-2018
Commercial Director at DBS Data
12-2014
Director of major accounts and communications at DBS Data
10-2009
Account Director at DBS Data
1-2005 - 10-2009
Account Manager at DBS Data

Education

1996 - 2001
Education details unavailable from Maltings Academy
Education details unavailable from Chelmsford College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at DBS Data
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gary

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gary take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Gary

Personality Compatibility


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