Gary Inks

Organizer
DISC Type : Sd

Mayor of the Town of Marineland, Florida at Town of Marineland Florida

St Augustine, Florida, United States

Overview

Gary was a strategic marketing analyst with deep expertise in the hospitality industry, focusing on guest-centric programming for resorts, casinos, and attractions. A certified instructor in Neuro-Linguistic Programming, he served as the Mayor of Marineland, Florida. Colleagues frequently described him as dynamic, motivational, and trustworthy.

Gary was passionate about public service and was deeply involved in his community, proudly serving as its mayor and sitting on the Flagler County Tourist Development Council. His career leadership at marine attractions like Marineland Dolphin Adventure and the Georgia Aquarium also pointed to a strong interest in marine life.

He uniquely combined a career in public office as a town mayor with extensive private sector work as a marketing consultant and sales trainer.

Personality Overview

Thoughtfully Quick

Strong-minded

Somewhat Formal

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Guest-Centric Programming
He centered his entire strategic marketing philosophy on the guest experience, even authoring a publication titled "Making 'WOW' Happen in your business" on the subject.
Hospitality Marketing
His career was dedicated to the hospitality industry, holding senior marketing and management roles with attractions, casinos, and resorts for several decades.
Community Leadership
He proudly served his community as the Mayor of the Town of Marineland, Florida, and was a member of the local Tourist Development Council.

Media Appearances

Gary has no verified media appearances

Work History

9-2024
Mayor of the Town of Marineland, Florida at Town of Marineland Florida
6-1993
Owner/President at High Performance Profits
7-2019 - 2-2020
Strategic Marketing Consultant at CustomFit Prolabs Orthotics/Prosthetics/Pedorthics Medical Supplies
11-2017 - 5-2019
Vice President/ General Manager at Marineland Dolphin Adventure
7-2017 - 5-2019
Strategic Sales and Guest Experience Consultant at Georgia Aquarium

Education

1965 - 1970
masters from PennWest California

More Information

Social Presence :

Prographics :

Exp : 27 Location : St Augustine, Florida, United States Job Level : N/A Designation : Mayor of the Town of Marineland, Florida at Town of Marineland Florida
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Gary

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Gary take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Gary

Personality Compatibility


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