Gaurav Sharma

Activist
DISC Type : Cd

Chief Marketing Officer at Campus Activewear Ltd

Gurgaon, Haryana, India

Overview

A collaborative commercial leader with over fifteen years of experience building CPG brands at multinationals like Bata and SC Johnson. As CMO of Campus Activewear, he leads the company’s marketing vision, focusing on brand transformation, portfolio growth, and translating consumer insights into robust commercial plans. He holds an MBA from the Indian Institute of Foreign Trade.

Outside of work, Gaurav is a passionate reader on a personal fitness journey, applying a disciplined and curious mindset to both his life and leadership. He is a strong believer in leveraging technology for consumer comfort and is deeply interested in understanding the nuances of youth culture and generational shifts.

Unique Fact: He believes brand Corporate Social Responsibility (CSR) initiatives should be authentic endeavors and deliberately avoids using them in brand storytelling or marketing communications.

Personality Overview

Perfectionist

Observative

Logical And Quick

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Building for "Bharat"
He is passionate about building a culturally grounded "Brand from Bharat, " focusing on youth aspiration, trend-led design, and affordability to connect with the modern Indian consumer.
Authentic Brand Building
He advocates for separating authentic CSR efforts from brand communications, believing that brands should not use social impact initiatives as a primary marketing tool.
Data-Driven Marketing
Described as a data-driven marketer, he focuses on unearthing key consumer insights and analyzing data to make informed decisions and establish marketing ROI.

Media Appearances

Gaurav Sharma, CMO - Campus Activewear Ltd | Mediacast Podcast. Featured in YouTube

See Now

Work History

11-2024
Chief Marketing Officer at Campus Activewear Ltd
1-2022 - 11-2024
Head Of Marketing at Campus Activewear Ltd
6-2021 - 12-2021
Vice President Marketing at Devyani Food Industries (P) Ltd
3-2019 - 6-2021
Assistant Vice President Marketing at Bata India Limited
12-2018 - 3-2019
Category Head at SC Johnson

Education

B.E. from National Institute of Technology Surat
Master of Business Administration (MBA) from Indian Institute of Foreign Trade

More Information

Social Presence :

Prographics :

Exp : 17 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Chief Marketing Officer at Campus Activewear Ltd
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Insights For Selling To Gaurav

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaurav is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Gaurav

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Gaurav move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gaurav take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Gaurav

Personality Compatibility


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