Jigar Rathod

Activist
DISC Type : Cd

Digital Media Manager at adidas

Gurgaon, Haryana, India

Overview

Jigar is a Digital Media Manager at adidas with over 13 years of experience in data-driven digital strategy for global brands like Philips and Pernod Ricard. Colleagues describe him as a diligent, sharp, and persistent hustler who excels at uniting teams to deliver high-impact campaigns that exceed ROI targets.

Outside of his core marketing role, Jigar is interested in emerging technologies, evidenced by his thoughts on AI language models like Bard and ChatGPT. His professional focus on sports marketing with adidas, particularly cricket, also points to a personal passion for the sport.

He was awarded a Silver Medal at IILM for best overall academic performance and co-curricular activities.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Data-Driven Campaigns
His profile consistently emphasizes a focus on analytics, maximizing ROI, and using data to drive growth and exceed targets for major brands.
Sports Marketing
Currently leads digital media for adidas India, with recent posts celebrating major cricket partnerships with the BCCI and ESPN, indicating a core professional and personal focus.
Integrated Media Strategy
He has a proven track record of leading end-to-end strategies that integrate brand marketing, e-commerce, and retail across digital, TV, OOH, and print.

Media Appearances

Jigar has no verified media appearances

Work History

11-2022
Digital Media Manager at adidas
8-2021 - 11-2022
Campaign Performance Manager at Philips
5-2018 - 8-2021
Assistant Manager - Digital Marketing at Pernod Ricard
10-2016 - 5-2018
Digital Program Manager at Ogilvy & Mather
9-2015 - 9-2016
Digital Marketing Manager at parentune.com

Education

2009 - 2011
PGDM from IILM Institute for higher education
2005 - 2009
B.E. from VVP Engineering College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurgaon, Haryana, India Job Level : Middle Designation : Digital Media Manager at adidas
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Insights For Selling To Jigar

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jigar is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jigar

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jigar move?

  • Their decision making speed is somewhere in the middle.
  • Can Jigar take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jigar

Personality Compatibility


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