Gaurav Sood

Observer
DISC Type : ci

Co-Founder at Circe

London, England, United Kingdom

Overview

Gaurav is the Co-Founder of Circe, a platform reimagining group therapy for women. A University of Oxford graduate and UK Govt. Sponsored Exceptional Talent, his background includes roles at McKinsey & Company, the unicorn Zego, and a successful exit with his previous startup, Nivaasa.

Outside of his entrepreneurial ventures, Gaurav has a strong background in the arts, holding a gold medal from the London Academy of Music and Dramatic Arts and a Grade 6 certification in classical guitar. His interests also span academia, having authored a publication on the microeconomics of the music industry.

He co-founded the startup Nivaasa, which was successfully acquired by ZiffyHomes, marking his first entrepreneurial exit.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Mental Health Access
As the co-founder of Circe and through his expressed interest in youth mental health services, he is actively working to make support more accessible.
Venture Building
His journey includes founding a company with a successful exit (Nivaasa), working at a unicorn (Zego), and reflecting on his past experiences as a VC investor.
Community Engagement
He has expressed a feeling of fulfillment from being able to give back to his local neighborhood through the work he is doing with his company.

Media Appearances

Circe - GoodTech Ventures. Featured in GoodTech Ventures

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Gaurav Sood | We Are Circe | F6S Member Profile. Featured in F6S

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Work History

7-2025
Co-Founder at Circe
8-2023
Director at Impossible Nothing
8-2022 - 8-2023
Board Observer at omni:us
6-2022 - 8-2023
Investor at Unbound
6-2022 - 8-2023
Board Observer at Ecolibrium

Education

2017 - 2018
Master's degree from University of Oxford
2008 - 2011
Bachelor of Arts (B.A.) from St. Stephen's College, Delhi

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Circe
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Insights For Selling To Gaurav

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaurav is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gaurav

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Gaurav move?

  • They like to analyze well and then make their decisions.
  • Can Gaurav take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Gaurav

Personality Compatibility


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