Gauri Gokarn

Enthusiast
DISC Type : i

Senior Creative Director at Wondrlab India

Mumbai Metropolitan Region, India

Overview

Gauri Gokarn is a Senior Creative Director at Wondrlab and a winner of the prestigious Cannes Lions award. A graduate of KC College, she has recently led pioneering campaigns utilizing generative AI. Colleagues have praised her for having the right energy, asking the right questions, and possessing a strong work ethic.

Outside of her advertising career, Gauri is an independent film writer. She has a passion for creating work that is steeped in human emotion but also enjoys developing quirky and humorous concepts. She values taking genuine breaks from work to ensure a healthy work-life balance.

Unique fact: Gauri was a creative leader on one of Indias first fully AI-generated commercials for a major fast-moving consumer goods (FMCG) brand.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

AI in Advertising
Led a recent campaign using generative AI and believes the technology is powerful for opening new creative avenues when used thoughtfully.
Emotional Storytelling
She enjoys creating work "steeped in human emotion, " as seen in a heartfelt Father's Day campaign she worked on for BharatMatrimony.
Humorous Advertising
Expressed her enjoyment in creating "quirky" campaigns and helping bring out the "inner salesmen" of cricket players for a humorous ad.

Media Appearances

Gauri has no verified media appearances

Work History

8-2022 - 4-2026
Senior Creative Director at Wondrlab India
6-2019 - 7-2022
Associate Creative Director at L&K Saatchi & Saatchi
1-2018 - 6-2019
Associate Creative Director at FCB Ulka
11-2015 - 12-2017
Associate Creative Director at Famous Innovations
9-2014 - 10-2015
Sr. Copywriter at Ogilvy & Mather Advertising

Education

2009 - 2010
Post Graduate Diploma in Advertising & P.R. from KC College
2006 - 2009
BMM from Kirti College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai Metropolitan Region, India Job Level : N/A Designation : Senior Creative Director at Wondrlab India
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Insights For Selling To Gauri

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gauri is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gauri

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gauri move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Gauri take some risk or not?

  • They can take some low-probability risks if needed.

You And Gauri

Personality Compatibility


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